The best Marketing in the world is of little value unless both your Staff and your Customers know how to use your product.  That’s where CBR really moves ahead of the competition.  Not only can CBR develop and implement Marketing strategy, but we have the expertise to train your Staff, your Customers and End Users in the features and benefits of your product or service. 

Contact us to set up a conversation with a CBR representative

Content Development:  It all begins with what needs to be said and what audience.  Often, the content is similar, but for widely divergent audiences.  For example, your product may be of use both in house and for Customers.  However, the features and uses may differ.  Or, perhaps you need to train both office staff and manufacturing.  Both have different approaches and requirements to come to the same result.

CBR will customize your training to fit the demands of audiences.  We examine the audiences, determine the scope of their needs and develop programs that address their specific requirements.

Content Delivery:  Just as with Content Development, the method of delivery is vital.  YOUR needs drive the methods chosen.  You may select from traditional Instructor Led, Online delivery via a Learning Management System (LMS), Computer Based Training (CBT) or a hybrid approach utilizing a combination of methods.  Below is a brief outline of Training Services.  Contact us to hear more about each service and how it can work for you.

• Instructor Led: In a real or virtual classroom, either our Instructors or yours will deliver content in a traditional manner.  Using PowerPoint or similar system, coupled with printed materials, classes will provide straightforward instruction.  This option is a great economical value when most, if not all, the students are located closely to the classroom site.  Tests or quizzes may be administered and recorded.
• Online:  Via Learning Management System technology, the classes may now be held anytime, anywhere.  All the Student requires is access to the Internet.  At your convenience, CBR can develop a module, a series or an entire system.  Training is self paced, with quizzes taken and scored in real time.  Training overall is also tracked in real time with reports coming to you as needed, when you want them.  We work in either SCORM based or proprietary systems. 
• Computer Based Training (CBT):  Similar in some respects to Online systems, CBT uses CD-Rom discs containing the materials.  Again, training is self paced.  However, tracking is less efficient.  Quizzes must be emailed to a source to score and post.  However, CBT allows for more highly detailed graphics and streaming video.  If these facets fit your needs, then perhaps CBT is right for you.
• Hybrid:  Hybrid technology uses features of one or more of each of the systems described.  For example, a traditional Instructor Led program with online quizzes, scoring and tracking.  This is an effective method if your product requires hands on practice.  Nothing can replace the tactile sensation of actually touching the machine, the part or the product, especially if the training is designed to demonstrate how to repair or troubleshoot the product.  Another example might be a CBT with exploded 3D views of complex machinery.  The CBT might be used as a pre-requisite to either an Instructor Led program or an online module.  Hybrids are and effective, efficient alternative to forcing yourself into one niche.

Media Training/Crisis Management:  The first line of the Hippocratic Oath taken by physicians is that “First, you shall do no harm.”  That applies in business no less than medicine.  How a company approaches a crisis often determines whether the company survives.  CBR is there to help.  With our background in production and television, we know what to say, what not to say and how to provide the media with critical information that doesn’t fan the flames of sensationalism.

Using proven steps, CBR can assist you in gaining media trust and goodwill while providing essential information that Staff, families and the public need to know.

Training is usually one day with periodic refresher courses.

Contact us to discuss how CBR can help your Spokesperson “do no harm.”