Marketing Services

How a business is marketed determines success or failure.  While word of mouth is the most effective method of marketing, what will get your company’s name on someone’s lips?  Select from one of the Marketing Services drop down menus to see how CBR may assist you.

Contact us for further information.

Marketing Plan:  Don’t have an in-house Marketing Department?  CBR would be honored to fill the gap.  CBR, along with your internal SMEs will work together in the Creation and implementation of a broad spectrum Marketing Plan.  Each plan is uniquely developed and tailored for your business.  We include background investigation, competitive advantages, brand awareness, branding, image, location and current efforts in our Plan Matrix.  At your option, CBR will routinely follow up on progress and information, or turn it over to your Staff for supervision.

Plan Review:  A Marketing Plan already exists, but you’re not certain if it’s still in touch with your goals.  CBR will evaluate your plan, offer suggestions and implement if you wish.

Plan Updates:  As time moves forward, plans must evolve to remain valid.  How to do this without creating a full time Marketing Committee?  Simple.  Allow CBR to update your plan on a routine basis.  Examining trends, data, sales and forecasts, competitive advantages, competitor’s brand image and other factors, CBR will revise your plan to keep your plan focused on the goals you’ve set.

Agency Review:  Acting as a third party, CBR will review agency performance on your behalf.  Is the Agency accomplishing what they have promised?  Also, when time to renew, CBR will act as your agent in examining the proposals from current and prospective Agencies, recommending the group or groups that seem to fit your needs most closely.

Targeted Marketing:  For a specific facet of a Marketing Plan, CBR will work with your Staff to create a targeted Marketing segment that meets your goals.  Email Blitz, Point of Sale campaign, New Product Launch, Grand Opening, Site Closing, Events  such as Trade Shows, News Conferences, Conventions, Sales Conferences or Annual Meetings or other application; Targeted Marketing is the answer.